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Persuading on Paper

by:
Marcia Yudkin (Author)

ISBN: 0-7414-0610-1 ©2001
Price: $19.95
Book Size: 5.5'' x 8.5'' , 326 pages
Category/Subject: BUSINESS & ECONOMICS / Business Writing

Abstract:
Stumped when it comes to using words to pull in business? Marcia Yudkin's Persuading on Paper shows how any business owner or self-promoter can craft brochures, newsletters, sales letters and press releases that make the phone ring and the mailbox fill up with orders. From how to explain what you do in one compelling phrase to working effectively with designers and printers, this book takes you step by step through the process of creating marketing materials that sell like crazy. Make the most of any promotional budget by keeping this book around!

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