Erwin Jay is an author, Certified Master Practitioner of Neuro-Linguistic Programming, practice management consultant, seminar leader and optometrist. His articles appeared in every major eyecare journal and he has lectured to a wide variety of audiences.

His unending quest for understanding how and why successful people achieve outstanding results many times greater than the averages led him to build a multi-office, multi-doctor practice by mastering the business aspects of professions. This led to his appointment as an executive of a major corporation, staying for three years before returning to private practice, lecturing and writing.