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Mike Ewing
Dublin,
Biography:

Mike Ewing is a pioneer of eCommerce Inbound Marketing and a founding member of HubSpot’s eCommerce division. Mike created the Inbound Marketing Campaign framework, now used by HubSpot’s 8,000+ customers and a feature in this book. He is co-author of How To Grow Your eCommerce Business With Inbound Marketing, and is publisher of over a dozen eCommerce training webinars.
In addition to helping his clients implement inbound marketing, Mike has managed operations for eCommerce companies, and speaks at marketing industry conferences. Originally from Peachtree City, GA, Mike currently lives in Dublin, Ireland where he is leading HubSpot’s International services team.

Selected works by this author:
1 .
Inbound Commerce - How to Sell Better than Amazon
eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? “How To Sell Better Than Amazon” explores the eCommerce applications of “Inbound Marketing”, a methodology of marketing that focuses on using content and engagement to create marketing that people love – and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns. read more
by Mike Ewing ~ 0-7414-8148-0 ©2012
Price: $15.45

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2 .
Inbound Commerce - How to Sell Better than Amazon - Hardcover
eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? “How To Sell Better Than Amazon” explores the eCommerce applications of “Inbound Marketing”, a methodology of marketing that focuses on using content and engagement to create marketing that people love – and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns. read more
by Mike Ewing ~ 0-7414-8149-9 ©2012
Price: $26.95

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