1001 Ways to Market Your Books: for Authors and Publishers
Testimonials:
"If you want to sell 55,000,000 books like we have, read and use this book." Mark Victor Hanson and Jack Canfield, New York Times bestselling authors of Chicken Soup for the Soul "We love 1001 Ways to Market Your Books. We followed it to the letter. Without his book, we wouldnt be where we are today at the top of the bestseller list." Jack Canfield, co-author, Chicken Soup for the Soul
"Each new edition of 1001 Ways to Market Your Books is doomed from the minute it enters my house. For each book that we publish, I go through John's book page by page, customizing our marketing plan and getting new ideas on each page. When I'm done with it, half the pages are dog-eared and marked up and the spine is cracked in a million places. But this book has helped my books to get featured on Oprah, and in USA Today, the Wall Street Journal, Parade, and in 100s of other media." Lisa Rogak, Williams Hill Publishing, Email: lisashaw@endor.com
"In 1991 I read 1001 Ways and it was everything and more that anyone could expect to help sell books. I am on every talk show with my books, and my books have been reviewed by many including the Chicago Tribune, Playboy, and Redbook. You are to be credited with that. The Montel Williams show is one program I do ten times a year alone and I just taped another show several days ago. Joseph Culligan, author, You, Too, Can Find Anybody and When In Doubt, Check Him Out, Email: ReunionPI@aol.com
"This book separates the wannabees from people who are serious about making money with books. Kremer, the arch-realist of book marketing, tells you precisely how to make money with your books." Jeffrey Lant, publisher, Cash Copy
"I love your book. It has been a tremendous help to me in my marketing efforts. I attribute much of our success in selling 4.5 million copies of Zapp! The Lightning of Empowerment to your book. I recommend your books to all of my authors." Anne Maers, Literary Agent
"You probably get as much fan mail as Clint Eastwood about your book, 1001 Ways to Market Your Books. You can add my name to the list of fans, but be sure I'm put on the A list because I'm a big fan! In fact, one of the marketing people at AMACOM Books, after learning that I've read it, said (tongue in cheek), That's a dangerous book for authors. Now they'll know enough not to need us. And her following comment was, I have a copy, and I love it." Susan B. Wilson, author, Your Intelligent Heart
SAMPLE CHAPTER
"28 Ways to Make the News"
by John Kremer
Publicity is one of the most cost-effective ways to get attention for your product, store, service, organization, idea, or cause. It requires little money to start off. But it can require some time to find the right media for your product, create a good news release, send it out, and do the follow-up. As mentioned in the introduction to this book, 95% of the work in publicity is follow-up. Do that, and you will make the news.
How valuable is it to get news coverage? Below are just three common examples of what can happen when you make the news. [Note: Because much of my experience is in book publishing, many of my examples will be taken from that source. But the basic principles will apply no matter what product, service, or cause you are promoting.]
In 1989 USA Today featured Gregory Stocks The Book of Questions in a week-long series on the front page of the Life Section. That same week, Workman had to go back to press for another printing of 25,000 copies. The book went on to sell over 550,000 copies in its first year. Plus, it sold to Book-of-the-Month Club and negotiations were in the work for spinoffs of the book as a game and as a TV series.
When Abigail van Buren mentioned Jim Treleases The Read-Aloud Handbook in her Dear Abby column, sales of that book were boosted to over 200,000 copies.
On November 21, 1991, Ann Landers told the readers of her syndicated column to go out and buy two copies of Dr. Isadore Rosenfields The Best Treatment. By the end of that year, the book had shipped more than 285,000 copies, making it the 14th bestselling hardcover nonfiction title of 1991.
So, how do you get your products, services, ideas, and groups featured in newspapers and magazines? Here are 28 ways you can break into print. These are not listed in any particular order of priority.
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