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Mastering Metaphor: Policy Analysis for Visionary Leaders

by:
Rodney P. Riegle (Author)

ISBN: 0-7414-1155-5 ©2002
Price: $14.95
Book Size: 5.5'' x 8.5'' , 208 pages
Category/Subject: EDUCATION / Leadership

Abstract:
At its heart, this book is about power--the power of ideas and the language used to express those ideas. Ideas and language are the currency of an information society. Those who can generate sound, creative ideas and articulate them in a persuasive manner increase their chances for success. Today's leaders must lead with their minds as well as their deeds. In fact, what often separates successful leaders from failed ones is the ability to think and communicate imaginatively, yet systematically. This book offers one method for doing just that--the method of metaphorical policy analysis.

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