by:
ISBN:
0-7414-2255-7
©2004
Price:
$19.95
Book Size:
5.5'' x 8.5''
, 181 pages
Category/Subject:
BUSINESS & ECONOMICS / Marketing / General
Learn effective strategies to succeed in today’s highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on “marketing activity” is wasted and fails to attract customers.
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