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Marketing's 10 Deadly Sins (and How to Avoid Them)

by:
James H. Drummond (Author)

ISBN: 0-7414-2255-7 ©2004
Price: $19.95
Book Size: 5.5'' x 8.5'' , 181 pages
Category/Subject: BUSINESS & ECONOMICS / Marketing / General

Learn effective strategies to succeed in today’s highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on “marketing activity” is wasted and fails to attract customers.

Abstract:
Marketing’s 10 Deadly Sins helps readers understand common mistakes made by those involved in the marketing process and presents proven methods to avoid them. The author draws upon over 20 years experience working with a wide variety of businesses, from small family run organizations to large international corporations. The information is presented in an amusing, informal and yet highly informational format using real-world examples and case studies. The book is illustrated both with examples of marketing mistakes and original cartoons, one for each of the 10 “Sins” examined. Ten Deadly Sins draws on the experiences and insights of successful marketers to create ten principles of effective marketing the reader can use to proceed with greater intelligence and confidence.

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Customer Reviews

  Chock full of examples , 11/07/2004
Reviewer: Abby
I really enjoyed this easy-to-read, common sense book filled with real-life examples on marketing. Jim Drummond clearly differentiates marketing from sales, and draws from his 25 years of experience to illustrate some of the common sins Business Owners, Marketing Executives and others commit as they try to bring attention and create desire for their product or service.

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  Great insights and a fun read , 11/18/2004
Reviewer: M. Pearson-Bush
Jim Drummond addressed our trade association last year and received high marks. I was interested to see if he was as entertaining in writing as he was in person. He is. This book is an easy, run read but contains profound information that no business person should be without. Jim's approach to the subject is not academic, it's down to earth real world solutions. I'm buying copies for my friends.

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