Abstract:
Changing markets, intense competition and instability are hammering today’s businesses and their profitability. Frustrated managers are trying to determine whether to “stay put” or reach for the “next new thing.”

Now and Next reveals how to successfully manage a business in uncertain times by translating an understanding of trends and historical reference into a framework for building a next-generation business model.

Applicable to any business, Now and Next focuses on the fastest growing segment—service businesses and provides managers and executives with the insight, context and tools required to successfully drive a business forward in the 21st Century.