Abstract:
Website 411: Business Survival in an Internet Economy is a call to action for business owners, decision makers, and organizational leaders. As consumer shopping habits continue shifting to Internet venues, traditional businesses that aren’t online are feeling the financial pinch.

This book reveals market trends, advertising strategies, and pricing research to simplify the daunting task of establishing an effective, affordable Web solution in today’s economy. It provides non-technical explanations of what you must know for your business to survive in the changing marketplace. Ultimately, if you don’t sell the way your customers shop, they will buy from someone else.