Abstract:
Endorsed by John E. Pepper, Retired Chairman and CEO of Procter & Gamble, this book is ideal for client-facing professionals who want to captivate their clients and catapult their careers! The perspective is relevant to any industry, but indispensable for people in marketing and communications. It also provides valuable perspective for clients. Not only will it help them interact with their agencies, but also guide them to more passionately and proactively lead their own clients, including their managers and customers. A perfect training tool for new professionals and a great refresher for experienced practitioners. All author proceeds donated to charity.