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Global Communications and Misunderstanding

by:
Bagher Fardanesh (Author)

ISBN: 0-7414-5341-X ©2009
Price: $16.95
Book Size: 5.5'' x 8.5'' , 156 pages
Category/Subject: BUSINESS & ECONOMICS / International / Marketing

An exploratory study of interpersonal relationships, management, business negotiations, and promotional marketing in diverse cultural settings

Abstract:
The purpose of this book is to provide further awareness of many situations and types of misunderstandings, both within and in cross-cultural settings, focusing on interpersonal, management, marketing, and business communication. By taking into account various unwanted and irrevocable outcomes of misunderstandings, I will conclude with a host of guidelines for minimizing such conditions for misunderstanding. My hope is to contribute by promoting shared understanding among all in our culturally diverse environment.

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