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Global Communications and Misunderstanding

Bagher Fardanesh (Author)

ISBN: 0-7414-5341-X ©2009
Price: $16.95
Book Size: 5.5'' x 8.5'' , 156 pages
Category/Subject: BUSINESS & ECONOMICS / International / Marketing

An exploratory study of interpersonal relationships, management, business negotiations, and promotional marketing in diverse cultural settings

The purpose of this book is to provide further awareness of many situations and types of misunderstandings, both within and in cross-cultural settings, focusing on interpersonal, management, marketing, and business communication. By taking into account various unwanted and irrevocable outcomes of misunderstandings, I will conclude with a host of guidelines for minimizing such conditions for misunderstanding. My hope is to contribute by promoting shared understanding among all in our culturally diverse environment.

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