Riding the Tiger: How to Create A Successful Winery During Tough Times

by:

Stuart L. Scott (Author)

ISBN: 0-7414-8490-0 ©2012
Price: $11.95
Book Size: 5.5'' x 8.5'' , 202 pages
Category/Subject: BUSINESS & ECONOMICS / General

Ever think of leaving your mid-level job to follow your dream? Here is how I chose the risk of starting a winery to the soul-sucking death of staying in my civil service job.

Abstract:
I started with an $18,000 budget in 1983, and sold for $250,000 in 2011. I learned that I didn’t have to be nearly as smart or creative if I could steal the good ideas of others. I’ll tell you what I learned during my 29 years as a winemaker. Starting a small business is difficult and dangerous, akin to catching a tiger. Once you are on the tiger’s back, the power and control you feel are dazzling. Do it for the pure joy and satisfaction of living your life to the fullest.

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