Abstract:
Only one-third of all new businesses reach their fifth year. Those who succeed against the odds have savvy marketers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success.

You’ll learn how to:

Create an affordable, effective marketing communications plan
Get free publicity
Stretch every marketing dollar
Differentiate between genuinely useful opportunities and time wasting money pits
Tap the incredible marketing resources of the Internet-without being flamed
Measure the effectiveness of your marketing