Augie Nieto
|
|
Corona del Mar, California
|
Biography:
Augie Nieto, founder and former CEO of the highly-successful, multi-million dollar company, Life Fitness, Inc., was diagnosed with Lou Gehrig's disease in 2005. There's no known cure, and once Augie recovered from the shock, he entered into a partnership with the Muscular Dystrophy Association to raise funds to fast-track research into the causes of and possible treatments for ALS. In the course of his fundraising, Augie stumbled across a new business paradigm, new to him anyway. While some companies simply wrote him checks, others had clearly institutionalized their compassion and exhibited a pronounced corporate social conscience, a full embrace of the web of obligations that connects us all.
|
|
|
Selected works by this author:
|
1
.
|
|
Reciprocity, Incorporated
In the pages of Reciprocity, Incorporated you will find advice to entrepreneurs and the abiding example that good citizenship is, in fact, good business.
read more
by
Augie Nieto
~
0-7414-5618-4
©2010
Price:
$10.95
Average Rating:
(not rated)
|
|
|