Abstract:
In this book Ajit Utagikar shares a practical methodology for developing robust and quality Customer Facing Processes. This approach has been used by leading organizations to deliver consistent, superior, seamless, and satisfying Customer Experiences in both Business to Business (B2B) and Business to Consumer (B2C) settings. Using this methodology, enterprises have significantly increased their customer satisfaction scores in a short amount of time leading to enduring and significant market share gains and improved profit margins. A must-read for anyone charged to drive growth in organizations - public, private, or governmental, with diverse product and service offerings.