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The Last Original Idea

by:
Alan K'necht (Author)
Geri Rockstein (Author)

ISBN: 0-7414-6145-5 ©2010
Price: $12.95
Book Size: 5.5'' x 8.5'' , 100 pages
Category/Subject: BUSINESS & ECONOMICS / E-Commerce / Internet Marketing

The Last Original Idea actually is an original idea, taking a light hearted look at Internet marketing today and uncovering the secret of how companies can be profitable in today’s economy.

Abstract:
The Last Original Idea actually is an original idea – highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.

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