Search For Books 

Can't find a particular book?
Your Cart Your Cart: (0)
New Titles Best Sellers Top Authors For Stores Get Published Browse Books

Daring Caution: The Executive's Guide to Pricing Improvement - Color images included

by:
Robert F. Sherlock (Author)

ISBN: 0-7414-6789-5 ©2011
Price: $29.95
Book Size: 5.5'' x 8.5'' , 158 pages
Category/Subject: BUSINESS & ECONOMICS / General

Daring Caution is a guidebook for executives aspiring to increase revenue and profitability through systematically strengthening their companies’ pricing practices, market appeal, and pricing power.

Abstract:
Today’s economy challenges every executive to find earnings improvement opportunities to offset numerous risks to profitability – notably cost volatility, global competition, and tough customers. A more effective approach to pricing can provide a very powerful antidote to profit pressure. Yet it’s common that executives hesitate to launch a pricing initiative. Lacking good pricing information, they worry about losing volume if they push for higher prices. They may not know what best pricing practices are, what to do to overcome barriers to better pricing, and how to plan and carry out a pricing initiative. In Daring Caution, Robert F. Sherlock provides executives with a guide for leading their organizations to get better at pricing.

Click Here for a SNEAK PEEK of this book.

Have you read this book? Write a review and share your thoughts with other customers!

Click here to Self Publish your Book