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Robert F. Sherlock
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Author Website
Schaumburg, Illinois
Biography:

Robert F. Sherlock is a strategic marketer who helps companies to create more value, get their value recognized by customers, and collect for it in their pricing.
Prior to his consulting work at Marketwerks and The ProAction Group, Bob founded and ran a venture-funded logistics company; was VP - Marketing for Wickes Inc., an $850 million distributor of building materials; and held increasingly responsible marketing and sales management positions in four GE operating businesses and on GE’s corporate staff.
A member of the Professional Pricing Society and Marketing Executives Networking Group, he has an MBA from Dartmouth’s Tuck School of Business.

Selected works by this author:
1 .
Daring Caution: The Executive's Guide to Pricing Improvement - Color images included
Daring Caution is a guidebook for executives aspiring to increase revenue and profitability through systematically strengthening their companies’ pricing practices, market appeal, and pricing power. read more
by Robert F. Sherlock ~ 0-7414-6789-5 ©2011
Price: $29.95

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